What is affiliate marketing?
1. What is affiliate marketing?
Affiliate Marketing is a model of promoting products and services. In which, Affiliate/Publisher will do marketing, attract End User to purchase, use the Provider’s services (Advertiser/Merchant), and from there, the Affiliate will receive commissions from the Advertiser for each successful order or completion of specific actions.
The Advertiser’s Product may be a physical, a digital product, or any other requirement.
Affiliates will endeavor to market the Customer on whatever channel they fit in, whether it be social networks, Blogs, youtube, Paid Ads or digital billboards, etc.
2. The components that makeup Affiliate Marketing
Advertiser/Merchant: Business (or individual) providing products and services with the desire to optimize and increase online business efficiency.
Affiliate/Publisher: Units and individuals that own websites, blogs, or social networking sites can generate unlimited income when participating in advertising the products provided by the Advertiser.
Affiliate Network: An intermediary connecting advertisers and Affiliates. Provide technical background such as banners, advertising links, monitoring and evaluating advertising effectiveness, resolving disputes, paying commissions to Affiliates, etc.
End User: The end users who use the Advertiser’s products or services or other actions required by the Advertiser.
The Advertiser’s Product may be a physical, a digital product, or any other requirement.
Affiliates will endeavor to market the Customer on whatever channel they fit in, whether it be social networks, Blogs, youtube, Paid Ads or digital billboards, etc.
3. How does affiliate marketing work?
Advertisers will join the Affiliate Network, place their products on the Affiliate Network platform, and pay a commission after customers buy their products.
Affiliates will register to participate in the Affiliate Network. After successful registration, Affiliates get the link to the right product to promote. When a Customer clicks on an Affiliate’s link and makes a purchase, that Affiliate will receive a commission.
4. Who is suitable for affiliate marketing?
Affiliate Marketing is suitable for all Advertisers who want to increase sales or find Leads, whether physical products, digital products, survey inquiries, or fill in the information form. Etc.
Affiliate Marketing is suitable for Affiliates who want extra income or can also consider Affiliate Marketing as their main job.
Affiliate marketing is easily accessible to all audiences by its light and flexible nature of work. You can work anywhere, anytime, as long as you have a device that can connect to the Internet.
However, Affiliate Marketing will be much easier for influencers like bloggers, YouTubers, Instagram influencers, Facebook, etc. They have a significant traffic source that will easily promote Advertisers’ products to their customers without paying for paid advertising.
In short, the more high-quality traffic you own, the more money you make in Affiliate Marketing.
Above are the basic concepts of Affiliate Marketing. Please read other articles to understand the issues in Affiliate Marketing better.
